Build the brand. Create demand. Grow revenue.
hitsuzendō provides fractional Chief Marketing Officer and Chief Revenue Officer leadership for ambitious businesses. We bring brand, marketing, sales and commercial strategy together around one growth agenda.
Fractional, project-based or embedded — shaping the strategy, leading the work and staying accountable to commercial outcomes.
Andrew Duggan
Founder & CMO/CRO, hitsuzendō
Leadership built on experience in the seat.
hitsuzendō (筆禅道) translates literally to 'The Way of the Zen Brush' — a discipline rooted in focus, mastery, and single-minded execution. These are the exact principles we bring to commercial revenue systems.
We give ambitious businesses access to experienced Chief Marketing and Chief Revenue leadership without the commitment, cost or delay of a permanent executive hire. We step in when a business needs sharper direction, stronger demand, a more effective sales engine or senior leadership through change.
A track record built for growth
20+
Years in-market
£600M+
Revenue influenced
40+
Countries
Two decades of senior marketing and revenue leadership — measured by the commercial outcomes delivered, not the deliverables produced.
Experience across ambitious brands
Marketing and revenue should not run as separate agendas.
The strongest growth happens when positioning, demand, sales and customer value are led as one system. I bring the senior direction needed to connect the work, then shape the engagement around the constraint in front of you.
One operator. The full marketing and revenue function.
The disciplines are connected by design. Start with the problem that matters most, then build the capability to make the next move easier.
Set direction
Decide where to play and how to win.
Create demand and revenue
Turn attention into pipeline, sales and performance.
Growth
Full-funnel demand generation where paid, organic, and lifecycle actually talk to each other.
Go-to-Market
Product marketing, launch strategy, and sales enablement that turns a product into revenue.
Revenue
Sales strategy, RevOps, and pricing that turn pipeline into predictable revenue.
Expand and retain
Grow through new markets and greater customer value.
Physical Locations / Retail
Stores, experiences, and physical presence that make the brand tangible.
Partnerships
Strategic alliances, sponsorships, and commercial deals that open new markets.
Customer Experience & Retention
The post-acquisition engine that turns customers into compound growth.
Build the system
Make growth repeatable through infrastructure, people and operations.
Choose the shape that fits the challenge.
From experienced counsel to embedded leadership, the engagement flexes around your stage, pace, and ambition.
Rapid
Focused senior thinking for the decision in front of you — a one-hour call, a two-hour session, or a full-day workshop. Pay for the time, get the answers, move forward.
Commitment
1 hour to 1 day
Best for
Leaders who need experienced direction now — not a proposal, not a project, just clarity.
Advisory
A sounding board for founders and the C-suite — senior review and guidance on strategy, plans, and commercial decisions without hands-on delivery.
Commitment
2–3 days per month
Best for
Founders and C-suite who need experienced counsel between major decisions.
Fractional
Ongoing part-time CMO or CRO leadership — the senior operator in your business without the full-time cost.
Commitment
2–3 days per week, ongoing
Best for
Companies that need senior leadership now but are not ready for a full-time hire.
Project
A defined initiative with a clear scope, timeline, and deliverable — a rebrand, a launch, a turnaround, a pricing change.
Commitment
Fixed scope, 4–12 weeks
Best for
Companies that need a specific outcome delivered, not ongoing leadership.
In-house
Embedded interim leadership during a transition, a hire gap, or a critical period — full-time, for a fixed period.
Commitment
3–6 months, full-time
Best for
Companies between hires or going through a transformation that needs a senior operator in the building.
What changes after the first quarter.
"Andrew walked in and within two weeks had a clearer view of our market than the team that built the brand. He repositioned us in a single quarter and the commercial results followed within the next two."
Commercial Director
Global Sport, Middle East
"We had tried agencies that treated our fashion label like a commodity. Andrew built a story our customers actually recognised — and scaled it across three new markets without losing the brand."
Founder
DTC Fashion Label
"The board stopped asking what marketing was doing and started asking how soon we could scale it. That is the difference a real commercial operator makes in a regulated market."
Chief Executive
Financial Services
Field notes on brand and commercial strategy.
Occasional essays on positioning, growth, and what separates brands that endure. No fluff — just considered thinking, a few times a year.
Let's start with what needs to change.
You do not need a polished brief. Bring the challenge, the ambition, or the decision that is getting in the way.